Every Online retailer wants to build a successful website that serves its users at its best upfront. While designing an eCommerce portal some cloud of doubts always appear in the mind of a developer. And these thoughts are always related to some points like how many visitors had visited their website in order to purchase the products. And out of how many visitors did actually purchased the items from his website. As there are numerous of eCommerce websites available online with better offers and deals that makes your visitor vanish in a matter of days.
So what’s your plan to overcome all these obstacles and win the love & attention of these baffling users and make them polarized to your website.
Down here we are giving you a checklist of a user-friendly eCommerce portal:
So how would you define a user friendly website, well you can always hear the users saying that “it is easy to locate the website on any search engine. The deals and offers provided are more competitive and the payment process is very easy & flexible. The way the website responds to any given command is very prompt. The speed of the website is excellent. It looks very glamorous and has got very cool features.” Not to forget the promptness of delivery & returning the product in case you are not satisfied. Now if we exempt the last point about delivery & return then we will find that moreover this business is all about customer engagement & its user interface.
Think like a customer
Trust makes a user or buyer put his money on stake without any hesitance. So make sure your brand carries a good reputation. There are lots of service providers who can help you raise your fame using tactics like PPC & SEO. Or initially you can provide a daily dose of email, texts & sms that keeps on banging the memory of the users. And the best source of publicity is the Word of Mouth. So the bottom line is you need to keep up your existence strong in the market.
Is UI all about designing? Let us take a closer look at the process of User interface. It begins with the decision of formulating the business strategy, and defining users then comes the arrangement of functional requirements. Once all these foundation are ready then you need to focus on the diagram of the site and its structure. Then move ahead by building interactive mockups and test the usability of the same. If everything has gone well and perfect then we can specify the functionality of the design, and last but not the least perform acceptance tests.
Every page on your eCommerce website should contain a search bar/column. The search bar should help the user to search by product name, their categories, brand and most importantly the price.
The user always likes to have control while surfing through your portal. So pick any familiar section and organize your catalog to make your customers at ease. Use features like wish list that allows the user to add the sorted products. It is also important to let them look at the shipping cost. Exploit your customers by giving them the product comparison tool. Let them analyze the product with other’s alike and also ask the users to add their reviews.
Accessibility for all
While designing your eCommerce portal don’t forget about the users with disability. Make sure your website contains features that help people with disability. This is a noble thought and would also help you connect with all the sections.
The Pictures says it all
People like to touch those things which they are about to buy, now this really is not possible in an eCommerce site. But we can always add pictures of the product taken from different angles giving them a perfect view, as if they would have been holding it in their hands. Make sure there are suitable pictures of people and product all over the website as this makes the users comfortable while they are with us.
Search Engine Optimization
It is an easy way to improve the visibility of your website. By incorporating search friendly elements in your website you can bring your website on top landing pages. It is a well planned game of using right keywords & algorithms. Search engine can be understood in two part “On-Page & off Page”. Code, Content, images, texts & HTML are all components of On-Page optimization. On the other hand Off-Page optimization is related with the various links leading the user towards the website through other websites & back links.
Popups are good to gain the users attention, while a user is completely immersed in watching different thing on your site and all in a sudden a message box jumps in the screen giving info about new offers and deals. You can also add an animation with the help of a character that passes this info through voice. This character can also become your mascot. Be careful about the coding of the popup as the user might have blocked his browser against pop-ups.
Offers, Deals and much more
Well we all understand this fact very well that amongst some of the many benefits, offers & deals tops above everything for which users flock to online shopping. Customers like to compare the price of a given product on different websites. So prepare your deals to lure more customers towards your website.
There are frequent visitors who would visit your website to check the products and many of them would like to get registered. So make sure that the process of registration is an easy one without complications. And if possible do provide help to the new visitors on how to follow the steps of registration. And once the user gets registered make him feel homely by giving only the relevant information based on his searched categories and interest.
Map the procedure of payment and test it yourself see if its convinient enough to use. And what challenges one might encounter while making the payment. Or the best way is to purchase a third party software which is trusted and accepted all over the globe. In case of trouble while making the payment a customer must be provided a helpline number or customer support.
Make it very clear to the customer that a number of hours or days are going to take in order to deliver the purchased item. In case you are selling a high end product that is fragile then do discuss with your buyer before delivering about how will he receive the product and the number of options available for him. If you are selling common products like general electronics, food, clothes etc then try to deliver them for free depending on proximity and the distance involved, as this is a common trend followed by many leading players.
Keep on learning the new tricks of the trade and always use your common sense to make your website suitable for all categories and users of different age-groups.