Web Site Design Basics

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If you have got that craving in yourself to learn everything about website designing then you should keep one thing in your mind and that is it is similar to print design in many ways. The basics are same, all you got to learn is about the space and layout, handling fonts, colors, and arranging all of it in such a way that it conveys your message adequately. In the following article you will learn the tricks and methods about building successful websites. So even if you are a professional web developer still you can the resources available on this site to bring more finesse to your work.

What is Design?
Apart from the formal definitions it is the look of a website as a whole. The presentation of an individual webpage and the work that needs to be done in order to build a website. The team responsible for writing the codes of a website.

The User Interface
While designing a UI you develop a structure that becomes a blueprint for your website. It includes the themes of the site and creates a map that lets the reader know what path they should take and what to click. It also includes an information architecture which helps in classifying the structure of the website. It is generally used to help in navigating the entire website. Information architectures also helps in maintaining the network of a website.

Elements of Good Design
The elements of design are applied everywhere whether you are designing a web page, business card or a t-shirt. Balance, contrast, Emphasis, Rhythm and Unity is what i would say are the elements of a website. Let’s take a closer look and begin with the first element that is Balance;

Balance It is the propagation of heavy & light elements in a page. The large elements such as image and others appear heavy in a design instead of small & light elements. When it comes to design the balance helps in keeping the elements in proportion and order. It develops a kind of harmony and cohesion in the whole environment of the website. The fundamentals of balance show you how to lay out your pages so they start working.

Contrast If you are thinking about the contrast as same as the black & white color. Then you are wrong, we are talking about the shapes used to create contrast i.e. square vs. circle, smooth vs. rough and large vs. small. Using the contrast, a designer can create visual interest and direct the attention of the user. Contrast may be applied to any element of the design. You need to think beyond the colors when applying it for web design. You can change the darkness and lightness of colors by using contrast.

Emphasis is about giving equal weightage to everything in a design. As a designer you need to organize the hierarchy of the page in order to create the emphasis on different designs. It is a tricky part that needs to be dealt with a good understanding about what you want to achieve. It is about creating a focal point that helps in catching the attention of the users. There’s another term that is used for the same that is “Eye- Direction”.

Rhythm It is also known as repetition. It helps in bringing an internal flexibility for your web-designs. In a design the rhythms are created by repeating the elements in a form of predictible patterns. These patterns are simple to be perceived by humans and their repetition makes it even easier. It helps in maintaining the intervals between the elements of same size & length. It develops a sense of movement that is very organic in its nature.

Unity is also mentioned as the “Proximity”. It is a regulation that makes the likewise elements stick together and the varied elements stay apart from one another. Unity helps in conserving your design. This helps in pulling the elements together. Using the fundamentals of unity you can place the content in a logical group that makes the navigation easy for the readers.

The Visual Elements
When you create the visual elements of a website it is actually the work done on the look and feel of a website. It includes all the dynamic elements like color, style and the layout.

The Structure of your Website
When we design the structure of a website, we are actually thinking about how the entire steps of designing will roll out and in what order. We are talking about the HTML, Java- script, CSS and programming that will take place sequentially. This type of design is used to make the decisions for User Interface & the visual elements.

Who works on the Design?
The responsibility of a web designer has been manifold. From just keeping a single person for the entire task there’s a separate team that contributes to work on the entire process of web designing. Below I am going to enfold the process and the professionals involved in designing a website:

  1. Information architects
  2. Graphic artists
  3. Marketing professionals
  4. User interface specialists
  5. HTML, CSS, and JavaScript authors
  6. PHP, database, and other language programmers

So if you have plans to fit yourself into the shoes of web designer, then these are the things you should know about.

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