For many organizations notably for the smaller ones with a limited budget a website is the most powerful marketing investment. Any website needs attention throughout its lifetime that means you need to constantly upgrade your website. It doesn’t matter what’s the size of your investment.
But how would you to come to the point whether your website needs redesigning?
I am going to share with you some key items through which you would be able to assess if whether indeed it is time to reinvent your website.
Outdated Visual Design
If your websites design is average, it might be because you used a cheap template to develop your site. And perhaps it was your company’s first attempt to build the website and due to the budget constraints did not allow you to invest for customized and professional web design services. Sites like those are never going to last for long, but if your company is in a better financial condition then you must think about redesigning your website.
Your website needs redesigning if a long time has been passed since its inception. It doesn’t matter even if the design was customized as per your needs. If your website uses a regular form of style repeatedly, this again will make your website outdated. Because the web design trend keeps on changing rapidly. When we design a website we need to consider the latest trend like responsive design is going to stay here for longer time but animated flash into screen is a passé.
It is mandatory to make new changes in your website to maintain your company’s brand and vision. It may be a case that your website looks good but if your company has underwent through some changes in its identity for branding, than the website should also reflect those changes by applying the same design standards.
Lack of Multi-Device Support
There was a time when websites were meant to be designed for desktop & laptop screens. The web designers would develop these sites with a fix size that fits right for all the screens. But same is not a case anymore because the number of devices has increased from big desk monitors to tiny wearable watches. While designing a website one needs to keep in mind different screen size and create a balance by using multi device support. The responsive web design is the best solution to support multi devices. The practice of this technique helps to change the layout of a website as per the users screen size. It works well on both the small & large screen.
A responsive design is done after understanding how a particular website is designed & developed because the website then goes through a complete redesign and this is made sure that layout and performance of the site is responding well on all devices.
Improvisation of content
It is a fact that many websites are left aloof from the content’s standpoint. The changes in content are done when they become stale or it has become really important to make necessary changes. Content of the website must be changed from time to time. Redesigning comes into the picture when there is a desperate need of improvisation in content. It also includes the new section that requires updating of new information about the services of the company. Some changes are easy to make within the constraints of an existing website especially when that site is built on a quality CMS. Now you need to understand this if the changes are required only in the content then simple alteration with minor changes will do the work, but if it is more than that then you must redesign your website.
Go for new site features
If in your site there is a requirement to add new feature that were not included in the very first deployment, then this could ignite the need for a redesign. In a new website features can be added easily rather than inserting those features to the existing code. It is more feasible to manage and control a website that is deployed on a CMS. And if that’s not possible than you should give due consideration to redevelop your website on a quality platform.
Better results in business
This is what a website is meant for, to help you generate quality results. So if you are selling items or selling your services online then it is imperative for you to maintain a decent standard of your website. As it is responsible to attract visitor and turn them into a fruitful customer. And if it is not happening then you need to figure out what exactly are you missing. And this again is a sign of redesigning your website. A site is of no use until its visible enough for its required audience. You need to lay stress on the search engine optimization of your site that gives output in form of better leads and conversions.
There are myriads of reasons that tell why you should revamp your site. The reasons mentioned here are only a few of the reasons that I encountered while going through some outdated sites. You need to take a look at your own site and compare it with the points we have discussed so far and then finalize your decision of whether your website needs a redesigning or not.