Introduction
Amidst turmoil, the rise of digitalization has persistently found its way. The COVID-19 pandemic catalyzed technological advancements. With the need for minimal physical contact, the concept of “contactless” became the defining term of the year. E-wallets emerged as the dominant payment method in the post-pandemic era, bolstered by the support of major brands and thriving e-commerce businesses. Even small enterprises have now embraced digital payments, making it easier than ever to adopt a cashless lifestyle.
The global fintech digital marketing services transaction is expected to reach US$9.46 trillion in 2023, up from US$8.48 trillion in 2022. As trust in digital wallets strengthens, it becomes intriguing to consider the future of payment systems.
In this blog post, we will explore the latest e-wallet trends and delve into the possibilities that lie ahead for digital payments.
Increasing Reliance on Cloud Services
The integration of digital wallets with cloud technology is expected to become more prevalent, addressing issues such as late payments in e-wallet apps. By leveraging a network of remote servers, the cloud can mitigate such problems and enhance transaction efficiency.
Momentum for NFC-Based Payments
NFC technology, which enables contactless payments by simply tapping a card or device, is set to experience rapid growth. Its quick and secure transmission of encrypted data to point-of-sale (POS) devices surpasses traditional PIN technology. Projections indicate that NFC-enabled contactless cards will account for 36% of all payments by 2027.
Rise of Voice-Activated Payments
Voice-based technologies, including virtual assistants, have become commonplace for consumers seeking convenience. Integration of voice payment capabilities into mobile apps or through device-based voice AI is expected to increase. According to a study by Juniper Research, there will be 8 billion digital voice assistants in use by 2023, up from an estimated 2.5 billion at the end of 2018.
Widening Adoption of Biometric Authentication
With the growing adoption of digital payments, security measures are evolving to combat fraud and theft. Biometric authentication, such as fingerprint scanning and facial recognition, offers a more secure alternative to passwords. The issuance of biometric payment cards is expected to reach approximately 2.5 million in 2023, significantly bolstering transaction security and efficiency.
QR Codes Driving Contactless Payments
QR codes have gained prominence as a simple and error-free method for conducting online transactions without revealing personal information. QR code payments have surpassed NFC payments, offering a convenient and infrastructure-light solution for in-store contactless transactions. With 12 million weekly users, QR codes have the potential to become a versatile payment and response mechanism for mobile users.
Artificial Intelligence and Machine Learning Enhancements
AI-powered e-wallets capable of automating routine transactions will enhance day-to-day payment activities. Integration of AI and machine learning technologies will strengthen security measures, detect, prevent cyber fraud, and identify software threats. Machine learning algorithms excel at processing information, enabling efficient fraud detection and prevention.
The emergence of Cryptocurrency Digital Wallets
The popularity of the application of cryptography, cryptocurrency wallets is rapidly increasing, with over 40 million wallets already in use. Blockchain technology and cryptocurrencies have reduced reliance on intermediaries for digital transactions, offering users secure and cost-effective payment options. Many businesses are considering adopting Bitcoin wallets to leverage the benefits of this emerging trend.
Loyalty Programs and Digital Wallets
Digital wallets provide an avenue for implementing mobile-driven, digital loyalty programs, offering customers rewards, discounts and exclusive offers. Incorporating loyalty programs into digital wallets can significantly contribute to customer retention and overall business success.
Impact of Hyperconnectivity and 5G on Digital Payments
Technological advancements such as hyperconnectivity and 5G networks will revolutionize digital payment capabilities, enabling faster and more convenient transactions from anywhere. The integration of Internet of Things (IoT)-based mobile payments will shape future transaction trends, providing a diverse range of payment options seamlessly connected with various devices.
Global Remittances and Digital Transactions
Digital technology and smartphones have transformed the international remittance landscape, allowing individuals abroad to send money to their loved ones in their home countries. Digital remittances are increasingly contributing to the GDP of many nations, revolutionizing the speed and convenience of cross-border transactions.
Conclusion
The digital wallet trend is here to stay, and the future of payments is undoubtedly heading towards a cashless society. With the numerous advancements and increasing adoption of digital wallet apps, businesses need to seize the opportunities presented. If you are considering the development of an e-wallet app for your company.
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