Where is the Mobile ECommerce Heading?
Did you know that M-commerce sales will surpass $510 billion in 2023 and $710 billion in 2025? Mobile commerce sales increased by 18% in 2020 compared to the previous year, mainly to COVID-19 and more individuals shopping online.
As more and more consumers shift from desktop to mobile shopping, businesses must adopt a mobile-first approach to influence their purchasing decisions.
Developing e-commerce apps has become a major trend among businesses, as consumers use their smartphones to shop at their convenience. These apps improve the overall shopping experience and make it easier for customers to shop from their preferred e-commerce platforms. Around 67% of customers have downloaded a retailer app.
If you are planning to create an e-commerce app, this article is perfect for you. Read on to discover the best e-commerce app features that will help you provide an exceptional customer experience for your app users.
If you’re planning to develop an e-commerce app, it’s crucial to consider features that will improve the user experience. Here are two key features to focus on:
Simplified Login & Registration
The login and registration process is the first interaction your users will have with your app. Hence, it’s important to make it as simple as possible. Consider allowing users to log in using their email addresses, social media accounts, or unique passcodes. This will streamline the process and make it easier for users to access your app, leading to higher conversion rates and increased sales.
Easy Navigation
Your e-commerce store will likely offer a wide range of products. To simplify navigation, include user-friendly product filtering and sorting options. Consider offering categories, subcategories, and brand links to make it easier for users to find what they’re looking for. By reducing the time it takes for customers to find products, you can boost sales and improve user experience. For example, Shopify offers product filtering by price, size, colour, tag, vendor, brand, collection, and more. Making navigation simpler and quicker can also help build brand loyalty among users.
Accurate and Detailed Product Descriptions
When it comes to mobile e-commerce apps, providing accurate and detailed product descriptions is crucial, even when images are included. This information can reduce the risk of product returns, reckless buying decisions, and customer dissatisfaction. According to a study, 64.2% of customers returned online purchases because the product did not match the description.
Make sure to include essential details such as type, weight, size, colour, material, and warranty. Having all the information they need in one place can enhance the shopping experience. Additionally, don’t neglect SEO when crafting your product descriptions. Improving the quality and quantity of organic traffic to your online store can increase sales.
For example, the product description for Nalgene contains technical specification tabs and extended details for the water bottle. This detailed approach provides value to customers.
Product Gallery
A product gallery is an essential part of a product page in a mobile e-commerce app. It should include complete information about the product, including its price and pictures. The user interface and user experience of the product gallery should be easy to use and visually appealing.
A lot of consumers base their final purchasing choice on the product gallery.
By including pictures from different angles and contexts, you can address customer concerns entirely and help them make a confident decision. Consider adding 3D product visualizations to allow users to turn the product around and view it better intuitively. This feature can help build customer confidence in their purchasing decisions.
Augmented Reality
One of the latest trends in mobile e-commerce is the integration of Augmented Reality (AR) technology. AR allows customers to interact with products on their mobile devices by placing virtual objects in a real-world setting.
By offering AR features, you can provide customers with a more immersive and realistic shopping experience. E-commerce giants like Sephora and IKEA have already implemented AR technology in their mobile apps to allow users to visualize products in their homes before making a purchase.
Users who use this tool are more likely to make wise purchases and have fewer returns. You can improve user experience and boost client happiness and loyalty.
Personalized Push Notifications
Push notifications are a powerful tool to drive user engagement and increase sales. However, the key is to send personalized notifications that provide value to users.
You can send notifications about new product arrivals, festive offers, limited-time discounts, or items left in the cart. By creating a sense of urgency or exclusivity, you can encourage users to take action.
Location-based push notifications are also an effective way to drive foot traffic to physical stores. For example, Starbucks uses location data and time zones to deliver personalized notifications about nearby stores and Happy Hour promotions. By providing value and personalized offers, you can keep users engaged and increase sales.
Feedback System
Integrating a feedback system into your e-commerce app is crucial for maintaining a good reputation. Studies have shown that consumers are likely to share their negative experiences with at least 16 people in their circle.
An effective feedback system allows users to report any issues they encounter and offers them the opportunity to provide suggestions. Detailed feedback forms can provide valuable insights into customers’ needs and problems. Email survey forms can also be used to gather productive feedback from customers.
Secure Payment Options
Offering multiple payment options to shoppers is crucial, as the payment process involves sharing personal data. Research shows that not offering multiple payment options is a significant reason for cart abandonment.
Popular payment options such as Apple Pay, Amazon Pay, Google Pay, PayPal, and Samsung Pay should be included in the app. Providing a quick and secure way to pay will increase the likelihood of completing the purchase and returning. One-click secure payment can also increase the frequency of purchases.
Customer Support
Excellent customer support is essential for e-commerce apps. Offering a self-help knowledge base and various customer support options such as live chat, messaging service, telephone, and email support is necessary.
Customers can quickly get in touch with representatives for queries about products, payments, shipping, or other issues. Experimenting with different support options can help find the preferred method of customers.
Conclusion
In conclusion, mobile e-commerce apps have become increasingly important for customers who are looking for a seamless shopping experience. To meet their expectations, it’s crucial to include useful features such as a user-friendly interface, fast loading time, detailed product descriptions, a product gallery, augmented reality, push notifications, a feedback system, secure payment options, and excellent customer support. These features can not only satisfy your customers but also help your business grow. By implementing them, you can ensure that your customers have a positive shopping experience while achieving your business goals.
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