Progressive Web Apps vs. Accelerated Mobile Pages: Which is Better?

What is progressive Web Apps ?

Progressive Web Apps (PWAs) have emerged as a powerful solution to provide users with a rich and consistent mobile experience. These applications, pioneered by Google in 2015, combine the best features of the web and mobile, offering reliability, speed and engagement.

PWAs are designed to load instantly, even in uncertain network conditions, ensuring a reliable user experience. They are fast and responsive, providing seamless interactions with smooth animations and no out-of-order scrolling. Moreover, PWAs deliver an immersive user experience, making them feel like natural apps on the device.

Unlike traditional mobile apps, PWAs are accessed through a browser like any other mobile website. However, after engaging with a PWA, users are prompted to install the web app on their devices. If they choose to install, the PWA is downloaded and behaves just like a native app.

The rise of PWAs is seen as inevitable and has been considered the future of mobile applications. To offer users a universal experience, partnering with a reliable Progressive Web App Development company is crucial. With features like offline functionality, push notifications, and access to device hardware, PWAs offer robust capabilities while bridging the gap between web and mobile.

Advantages of Progressive Web Apps

Building a robust Progressive Web App (PWA) brings several significant benefits, resulting in a delightful user experience and driving increased engagement and improved conversion rates.

One of the key advantages of PWAs is the ability to prompt users to add the app to their home screen, providing easy access and a native app-like experience. This feature enhances visibility and encourages users to engage with the app regularly.

PWAs are designed to work reliably, regardless of network conditions. By utilizing service workers, PWAs can optimize data usage, resulting in faster load times and reduced data consumption. This efficiency is exhibited by Konga, a popular e-commerce platform, which achieved a remarkable 63% reduction in data for initial page loads and an impressive 84% reduction to complete the first transaction.

Another benefit of PWAs is the integration of web push notifications. These notifications can effectively increase user engagement by delivering timely and personalized updates, promotions and reminders directly to the user’s device.

Moreover, PWAs provide an improved user experience across all browsers, leading to increased conversions. The seamless and responsive nature of PWAs, along with their ability to work offline and offer smooth animations, contribute to a more satisfying and immersive experience for users. This enhanced experience translates into higher conversion rates for new users, ultimately driving business growth.

What is AMP (Accelerated Mobile Pages)

The Accelerated Mobile Pages (AMP) project is an open-source initiative developed by Google in collaboration with Twitter. It enables developers to create web pages that load rapidly on mobile devices by utilizing a unique coding language. This language is a simplified version of HTML and CSS, which places restrictions on the usage of JavaScript.

AMP’s primary objective is to provide a user-first format for web content, offering faster and more optimized experiences on the mobile web. By streamlining HTML and following specific CSS rules, AMP enables the development of lightweight and efficient mobile experiences.

Initially conceived as a response to Facebook’s Instant Articles, AMP has evolved into a powerful platform for delivering content directly from search results with impressive speed. It has become a preferred choice for publishers aiming to enhance the mobile browsing experience and deliver content to users in an instant.

Progressive Web Apps vs. AMP

Progressive web apps (PWA) and Accelerated Mobile Pages (AMP) are two distinct technologies that serve different purposes. While PWAs offer an app-like experience with robust functionality, AMPs provide a lightweight format for delivering content rapidly.

One notable difference between the two is their discoverability. AMPs receive a boost in Google search results, thanks to their inclusion in a carousel. Meanwhile, PWAs don’t receive the same search engine discoverability, but they offer more engaging content that can be interactive and requires JavaScript.

When it comes to speed, AMPs have an advantage as they support only lightweight content, making for faster load times. In contrast, PWAs can support richer content, leading to slower load times.

Ultimately, the choice between PWA and AMP depends on the needs of the business. While PWAs are suitable for companies seeking an immersive app-like experience, AMPs are best for delivering content rapidly and improving engagement.


Implementing Google AMP on your site can have several benefits that directly impact your website’s performance and user engagement.

Firstly, AMP allows your site to appear in a carousel format in Google search results, gaining prime visibility and attracting maximum traffic and user attention. This enhanced search result placement can significantly increase your site’s click-through rates and drive more organic traffic.

Additionally, AMP’s focus on fast page loading leads to decreased bounce rates. By delivering near-instantaneous page load times, AMP keeps users engaged and reduces the number of people leaving your website prematurely. This improved user experience encourages visitors to stay longer, explore more content, and potentially convert.

Moreover, AMP’s quick-loading nature is advantageous for ads. With AMP, ads load rapidly, ensuring they reach their intended audience and maximizing the potential return on investment (ROI) for advertisers. The combination of fast-loading ads and engaging content further enhances user experience and boosts the effectiveness of your advertising campaigns.


While Accelerated Mobile Pages (AMP) offer several advantages, there are some limitations to consider. One limitation is the lack of support for other analytics platforms beyond Google Analytics. This means that if you rely on alternative analytics tools, you may have limited options for tracking and analyzing user behaviour on your AMP pages.

Additionally, AMP’s performance benefits may not extend to video content, as videos may not always load at lightning speed. This can potentially impact the overall user experience, especially if your site heavily relies on video content.

Furthermore, due to the restricted use of CSS, HTML, and JavaScript in AMP, there is limited support for widgets. Customizing and incorporating complex interactive elements or third-party widgets may prove challenging within the limitations of the AMP framework.

While AMP provides significant advantages in terms of speed and user experience, it’s important to consider these limitations and evaluate whether they align with your specific website requirements and goals.

PWAMP Combination Patterns

The combination of AMP and progressive web apps (PWAs) is gaining popularity among developers, offering the benefits of both technologies in web design.

Firstly, AMP can be integrated into a progressive web app, where certain pages or components within the app are built using the AMP framework. This allows for fast and optimized loading of specific sections, enhancing the overall performance of the PWA.

Secondly, AMP can be transformed into a progressive web app, where an existing AMP site or page is further developed to incorporate PWA features. This enables the addition of functionalities such as offline access, push notifications, and device hardware integration, while still maintaining the speed and simplicity offered by AMP.

Lastly, AMP can be utilized within a progressive web app as a component or module. Specific sections or elements of the PWA can be built using the AMP format, ensuring quick loading and streamlined performance for those particular parts of the app.

By combining AMP and PWAs in these different ways, developers can create web experiences that are both fast and dynamic, delivering a seamless and engaging user experience.

Ready to create your progressive web app?

If you’re aiming to provide users with a fast and native-app-like experience while maintaining the discoverability of the web, Progressive Web Apps (PWAs) are an excellent choice. PWAs offer the advantages of being fast, engaging and capable of working offline, making them suitable for delivering a seamless user experience. Additionally, PWAs can be easily discovered through search engines and do not require the installation process associated with native apps.

On the other hand, if your website primarily focuses on heavy content, such as articles or multimedia, Accelerated Mobile Pages (AMP) might be a better option. AMP is specifically designed to optimize the loading speed of content-heavy pages, ensuring rapid access to information. With AMP, your site can benefit from reduced bounce rates and improved user engagement due to its lightning-fast loading times.

Ultimately, the choice between PWA and AMP depends on your business goals and the nature of your website. If you prioritize a robust app-like experience and engagement, PWA is the way to go. However, if your emphasis is on delivering heavy content with exceptional speed, AMP can provide the desired performance.


In the comparison between Progressive Web Apps (PWAs) and Accelerated Mobile Pages (AMP), it’s important to note that both technologies serve different purposes and offer unique benefits.

PWAs excel in delivering a native-app-like experience with rich functionality, offline access, and push notifications. They provide seamless interactions, engage users, and offer a wide range of capabilities. PWAs are ideal for businesses looking to create immersive web experiences and drive user engagement.

On the other hand, AMP focuses on delivering lightning-fast loading times, especially for content-heavy pages. AMP is designed to optimize speed and enhance discoverability through its integration with search engine results. It is particularly beneficial for websites that prioritize quick access to content and aim to reduce bounce rates.

The choice between PWA and AMP depends on your specific business goals and the nature of your website. If you seek to provide an app-like experience with enhanced engagement, PWA is the preferred option. However, if your focus is on delivering content quickly and improving performance, AMP is the suitable choice.

Ultimately, it’s worth considering that PWA and AMP are not mutually exclusive. Incorporating both technologies into your web design strategy can harness the benefits of both approaches, offering a fast, engaging, and discoverable experience to users.

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