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Who is most important in Digital Marketing?Pankaj Sharma, June 5, 2020
In our last articles, hope you read that why digital marketing is mandatory for any company or service.
Now we are going to discuss here that What is the best digital marketing strategy? and what are the factors we should focus in that.
Under traditional marketing we focus on the product side, but the best digital marketing focuses on the consumer and how they can get benefit or value with them.
We need to understand the customer better and our User-centric digital marketing can provide more value to them and meet their requirments. The Value that comes not just from the service or product but also from the marketing itself.
For example if someone came to us to hire our services like website designing or mobile application development, they will get their value but by reading this article or our marketing content should also add some value to the customer. So we can say that customer should be able to enhance their knowledge about industry behaviour.
Why User is so important?
In 21st Centuary, consumer has all the powers even the company has all the massive budgets for marketing but the digital shifted all the powers in the hands of customer.
Now User has instant access to unlimited options, and this amount of unlimited choices makes customers very demanding and choosy. On above of all them, Customers have voice to make complain on digital platforms which can ruin or damage any brand in minutes.
So overall needs or user are important and our digital marketing strategy should be centric to user.
Digital Transformation is change about Consumers Behaviour not Technology.
People think that it is to adopt new digital technologies and it will magically turn their digital presence. In reality, it is just a part of what it includes. Now behaviour of the consumers is totally changed because of techonology, it is... / Blog+